The importance of your privacy to us
The Mummybay marketplace (“Platform”) together with any other Mummybay branded services (collectively, the “Services”) is brought to you by SU93RHEROES PTE LTD, a company incorporated and registered in Singapore with it’s registered office at 198A Telok Ayer Street, Singapore 068637 (“Mummybay”, “us”, “our” or “we”).
We take the privacy of users of the Services very seriously. We ask that you read this privacy statement (“Privacy Statement”) carefully as it contains important information about:
what personal data we may collect from you;
how we will use, store, and protect your personal data; and
with whom we may share personal data.
Changes to this Privacy Policy:

This Privacy Policy was last updated on the “Effective Date” noted below. Mummybay reserves the right to change, modify or amend this Privacy Policy from time to time to reflect changes in our privacy practices and will be inline with the General Data Protection Regulation (Regulation (EU) 2016/679 – “GDPR”). You are encouraged to review this Privacy Policy periodically and to check the “Effective Date” at the top of this Privacy Policy for the most recent version, to inform yourself about how your Personal Information is collected, used and shared when you use the Service. To the fullest extent under applicable law, your use of the Service after the “Effective Date” means you are subject to the Privacy Policy then in effect.

What personal information do we collect from you?

We request your personal information when you create a Mummybay account, make a purchase, list a product or service, answer a survey, enter a contest, correspond with us, engage in activities on the Service, or receive the Service.
Information you provide to us:

You make the decision whether to proceed with any activity that requests personal information. If you do not wish to provide the requested personal information, however, you may not be able to complete the action.
My Account – “Sign up” and create a Mummybay account
You may wish to register to create an account on this Service. To do so we may ask for information – your email address, full name, username and a password. Alternatively, your account registration may be undertaken via a third party platform, such as Facebook.
Making purchases on our Service

If you use the Service and purchase a product through our Service, we will collect certain personal information about you in order for your order to be processed and fulfilled. This information may include your name and shipping address information.

Contests and Promotions

You may be able to participate in contests and promotions. If you choose to participate in these promotions, we may ask for information such as your full name, email address, confirmation of Facebook ID. We use this information to administer our contests and other promotions.

Customer Due Diligence

When you use Mummybay’s services, as required by law, we may perform due diligence procedures based on the collection of your name, date of birth, residential address, nationality, ID number such as passport, driver’s licence. This information will be collected from you directly and/or third parties.

The above personal information is processed for the purposes of our contractual obligation to provide the Service to you.
Information we collect automatically or from third parties

When you use our Service, we collect and process usage data about your use of our Service such as how many users arrive, the length and frequency of stays, the types of browsers and computer operating systems used by our users and Internet Protocol (“IP”) addresses from which our users connect to our Service (meaning the address that identifies the device you use to connect to our Service).
This information, combined with the details you have provided us with, enables us to customise your visits and enhance your shopping experience by gathering demographic information about you. It may also help us diagnose problems with our servers and software. The above personal information is processed for the purposes of our legitimate commercial interest in improving and developing the Service for your individual needs and also for the evolution of the Service generally. However, in order to safeguard your rights as a user we only use pseudonymous personal information or anonymous data so that it is not possible to identify you as an individual without additional information. Please note that we will not attempt to identify you as an individual using any pseudonymous personal information in our possession and that we cannot identify you as an individual using anonymous data in our possession.

How do we use the information we collect?

We use personal information in the following ways:
To provide you – subject to your marketing preferences – with information about new products, services, newsletters and research on future product ideas or improvements.
To assist us in creating content that is relevant to you.
To provide you – subject to your marketing preferences – with special offers that may be of interest to you.
To invite you to participate in online surveys or give us product feedback online.
To assist us in creating better products and services to meet your needs.
To process/store your personal information. This will involve the transfer of your personal information to third party service providers.
You can object to a use of your personal information for marketing and market and opinion research (see Section: Electronic Marketing).

We only retain personal information for as long as we need it for our business purposes, e.g. the provision of the Service. Where possible we will pseudonymise or anonymise personal information for our use in order to protect it.
We will retain personal information about a user’s identity, the purchases and sales made by the user, and the user’s conduct during their relationship with us for a period of 5 years commencing on the termination of our relationship. We do this in case there is a complaint regarding our conduct or the user’s conduct during the period of our relationship so that we can defend any claims or counterclaims made against us.
Electronic Marketing

From time to time, we may send you marketing emails with information about new products and services, as well as newsletters relating to our product offerings to the extent you have consented to the receipt of such marketing emails or the sending of such marketing emails is otherwise permitted by applicable laws. If you sign up for our marketing email list then you will be asked to provide your email address. If you do not wish to receive emails from Mummybay, then please click on the unsubscribe link provided in the email in question. Generally, we use information from our marketing and research communications in an aggregated and anonymised way.
As a user of the Service, our processing of your personal information for marketing and other advertising purposes is based on your consent.
We currently do not make decisions about our users based solely on automated decision processing, which produces legal effects concerning them or similarly significantly affects them.
Use of cookies
Some of the ‘log information’ and ‘analytic information’ (as referenced above) will be collected through the use of cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or
How do we protect your personal information?

In order to guarantee the security of your personal information we have set in place a series of security measures and safeguards. Your personal information is stored on secure servers that may only be accessed by a limited number of persons holding special access rights and who undertake to respect and maintain its confidential nature. We maintain appropriate administrative, technical and physical safeguards to protect the personal information collected via the Service against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing. Although we will do our best to protect your personal data, we cannot guarantee the security of your data during its transmission; any transmission is at your own risk.
Where is your data stored?

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA) including the US where the laws on processing personal data may be less stringent than in your country. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. These staff may be engaged in the fulfilment of providing the Services.
Presently personal data collected from you is stored in data centres as well as cloud networks which are located or hosted in the European Economic Area. When your personal data is transferred to parties located outside of the European Economic Area we shall undertake an assessment and take appropriate measures to ensure such third party will provide adequate security of such personal data and respect your rights to privacy.

Disclosure of your information

In order to fulfil the purposes set out above, we may disclose your personal data to:
any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006;
third parties in connection with criminal or civil proceedings; and
such persons or entities whom you have give your consent for us to transfer your personal data.
Links to other sites
The Services may, from time to time, contain links to and from the apps and websites of other networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these apps and websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies, for any personal data that may be collected through these apps, websites or services, or otherwise for these apps and websites or your use of such apps and websites. Please check these policies before you submit any personal data to these websites or use such services.
Choices and opt-out
We provide a number of ways for you to review, edit or delete your personal information or to ‘opt out’ of receiving additional information from us. We may offer you these choices at the same time you give us personal information (see Section 2: Electronic Marketing).
You may also review, update or delete your account by editing your information in settings and profile. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
If you experience difficulties in changing or deleting your personal information you may contact us for assistance. Please write an email to [email protected]
Right of access

You may request the following information:
confirmation that your personal information is being processed;
a copy of the personal information held about you excluding any personal information that is prohibited from providing such as data that would adversely affect the rights or freedoms of others; and
a copy of this privacy notice.
the information will be provided free of charge except where:
the request is manifestly unfounded or excessive, particularly if it is repetitive;
the request is for further copies of the same information.
In these cases we will charge a fee of S$50 which will cover our administrative cost for providing you with the information.
Please note that if we find your access request to be manifestly unfounded or excessive, we may refuse to provide the requested information. In this case we will inform you why we are not providing you with the information set out above, that you have the right to complain to our supervisory authority for data protection purposes, the Information Commissioner’s Office (“ICO”), and that you have a right to file a case with the courts.
Right to rectification (correction)
You have the right to have any personal information corrected if it is inaccurate or incomplete. We may require you to provide documents or additional information to demonstrate that the personal information is inaccurate or incomplete.
If we have disclosed such personal information to third parties, we will contact each third party and inform them of the correction unless this proves impossible or involves disproportionate effort. If you expressly request us to do so, we will inform you about these third parties.
If we refuse to comply with your request, we will inform you why we are not making the corrections, that you have the right to complain to the ICO and that you have a right to file a case with the courts.
Right to erasure
The right to erasure only applies when:
the personal information is no longer necessary in relation to the purpose for which it was originally collected/processed;
you withdraw consent for the processing of personal information where consent is the sole legal basis of the processing;
you object to the processing and there is no overriding legitimate interest for continuing the processing;
the personal information is being unlawfully processed;
the personal information has to be erased in order to comply with a legal obligation;
the personal information is processed in relation to the offer of information society services to a child.
We may refuse to erased the personal information if the following conditions apply:
the personal information is processed to comply with a legal obligation for the performance of a public interest task or exercise of official authority; or
the personal information is processed for the exercise or defence of legal claims.
If we have disclosed personal information that is to be erased to third parties, we will contact each third party and inform them of the erasure unless this proves impossible or involves disproportionate effort. If you expressly request us to do so, we will inform you about these third parties.
Right to restriction of processing
We will restrict the processing of personal information in the following circumstances:
Where you contest the accuracy of the personal information, we will restrict the processing until we have verified the accuracy of the personal information.
Where you have objected to the processing (where it was necessary for the performance of a public interest task or purpose of legitimate interests), and we are considering whether our legitimate grounds override your interest, rights and freedoms.
When processing is unlawful and you oppose erasure and request restriction instead.
If we no longer need the personal information but you require the data to establish, exercise or defend a legal claim.
If we have disclosed personal information that is to be subject to restriction to third parties, we will contact each third party and inform them of the restriction unless this proves impossible or involves disproportionate effort. If you expressly request us to do so, we will inform you about these third parties.
We will inform you if we decide to lift the restriction on processing.
Right to data portability
The right to data portability only applies:
to personal information that you have provided to us;
where the processing is based on your consent or for the performance of a contract; and
when the processing is carried out by automated means.
We will provide you with this personal information in form of a .CSV file or another file format that is agreed upon in advance and presents the personal information in a structured, commonly used and machine readable form.
We will provide this information free of charge. If you so request, we transmit the information directly to another information if this is technically feasible.
Right to object
You have the right to object to our processing of your personal information based on our legitimate interests on grounds relating to your particular situation except:
where we can demonstrate compelling legitimate grounds for the processing, which override your interests, rights and freedoms; or
the processing is for the establishment, exercise or defence of legal claims.
You have the right to object to our processing of your personal information for direct marketing purposes. We will comply with your objections unless an exception applies.
Transfer of Ownership

In the event that Mummybay goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred. If so, you will be notified via email and/or by way of a prominent notice on the Service which will be displayed for at least thirty (30) days with information regarding change in ownership, uses of your personal information, and choices you may have regarding your personal information.
Contact us
Should you have questions about this privacy policy, the privacy aspects of our products and the Service or would like to make a complaint, please contact us using the details set out below:
Email: [email protected]
If you contact us may be asked for information such as your name, address, email address and username. We will use this information to respond to and communicate with you about your questions and comments.
Amendments to this Privacy Statement
No changes to this Privacy Statement are valid or have any effect unless agreed by us in writing. We reserve the right to vary this Privacy Statement from time to time. Our updated terms will be displayed on the Services. It is your responsibility to check this Privacy Statement from time to time to verify such variations.
Effective Date: 14. August 2018
Use of personal details (purpose of register)

Personal details are collected to make communication and use of service possible. Details can be used for communication between service providers and users and also for direct communication between users. Some personal details are visible on the profile page of the user, but those details are voluntary (except name).

The handling of personal details is not outsourced, but the register data is stored on a server that is rented from a third party company.

Information content of the register

The following information may be stored in the register:

Personal details: Name, email address, phone number, street address
Account details: username, password (stored in encrypted format)
The description text that the user may write about him/herself
The offers and requests the user has posted to the service
The given and received feedback and badges
Statistical data about service usage, e.g. number times the user has logged in
Regular sources of information

Personal details are given by the user on registration to the service or when using it later.

Regular handovers of the information

The information may be handed over for research purposes as described in the Terms of Use that the user accepts before starting to use the service. The researchers may not publish any research results so that identifying information would be revealed or that any specific user could be detected.

Information considering users of a single Mummybay SG community may be handed over to the client who has founded that community or to the community administrators appointed by that client.

Register protection principles

The information is stored on computers. The access to the information is restricted with passwords and physical access to the computers is restricted by the server hosting company.

Don’t forget to leave feedback about the buyer / seller / donor and the item.

Make sure to delete your listing after it's no longer available.

We work together with local charities, such as Babes and Safe Place. Every time a free donation is added on Mummybay, their members get notified via Whats App or Email.


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